Digital Marketing & E-commerce Certificate
Build job-ready skills to launch and grow brands online. Learn strategies directly from Google experts and prepare for roles in a fast-growing industry.
Lead the Digital Marketplace with Google-Backed Training
Digital marketing and e-commerce involve promoting products and services online, attracting customers, and providing a seamless shopping experience. From search engines and social media to email campaigns and online stores, digital marketers and e-commerce specialists help businesses grow their presence, reach the right audiences, and drive sales. These skills are in high demand across industries, as more businesses rely on digital channels to connect with customers and expand their reach.
The Google Digital Marketing & E-Commerce Professional Certificate is made possible through the support of Google, which has provided a grant to Student Veterans of America® (SVA) to ensure military-affiliated learners can access Google Career Certificates on Coursera at no cost. By removing barriers to education and training, Google and SVA are working together to open pathways to high-demand careers.
Why Enroll in the Google Digital Marketing & E-commerce Certificate?
- Free for the Military-Affiliated Community — Delivered at no cost through Student Veterans of America, powered by Google.
- High-Demand Career Skills — Learn to attract and engage customers online through email, search, social media, and e-commerce strategies.
- Hands-On, Job-Ready Experience — Build and launch real campaigns using tools like Google Ads and Analytics, develop online stores, and measure performance.
- AI-Enhanced Learning — Discover how to use AI to generate creative content, streamline reporting, and personalize customer experiences at scale.
- No Prior Experience Required — Designed for beginners and career changers looking to enter the growing fields of digital marketing and e-commerce.
- Accelerated Timeline — Complete the self-paced program in under six months with about 10 hours of study per week.
Details to Know
Gain the skills to stand out in the fast-paced world of online business. The Digital Marketing & E-Commerce Certificate teaches you how to attract and engage customers, build online stores, and measure campaign success.
The certificate courses included in the curriculum are:
1. Foundations of Digital Marketing and E-commerce (12 hours)
2. Attract and Engage Customers with Digital Marketing (14 hours)
3. From Likes to Leads: Interact with Customers Online (21 hours)
4. Think Outside the Inbox: Email Marketing (18 hours)
5. Assess for Success: Marketing Analytics and Measurement (18 hours)
6. Make the Sale: Build, Launch, and Manage E-commerce Stores (15 hours)
7. Satisfaction Guaranteed: Develop Customer Loyalty Online (15 hours)
8. Accelerate Your Job Search with AI (6 hours)
Skills You Will Gain
- Campaign Management
- Google Ads
- Search Engine Optimization
- Media Planning
- Customer Retention
- Email Marketing
Learn the foundations and build job-ready skills
Qualify for High-Paying Jobs in Digital Marketing
MARKET DEMAND
According to the U.S. Bureau of Labor Statistics, employment of marketing managers is projected to grow 8% from 2024 to 2034, reflecting the essential role digital marketing plays in today’s economy.
JOBS TO PURSUE
This certificate can qualify you for high-paying jobs such as: marketing coordinator, paid search specialist, media planner, e-commerce associate, digital marketing specialist, and email marketing specialist.
CAREER SUPPORT
At completion, you will have access to career resources, mock interviews, job-ready tools, and entry to a hiring consortium of over 150 U.S. employers who are considering certificate graduates for entry-level roles.
AI TRAINING
This certificate includes new AI-focused training designed to enhance your creative content and ad copy, streamline campaign reporting, personalize customer experiences at scale, and simplify workflows.
Cost to Enroll
Courses Start Every Month
1. Login to MySVA Portal
The Google Career Certificate applications are available only through the MySVA portal. Login or create an account.
2. Complete the Application
Take a few moments to detail your background, educational goals, and career interests.
3. Complete the Orientation Video
View the mandatory orientation video.
4. Begin Your First Course
After steps 2 and 3 have been completed you will be enrolled into your Google Career Certificate of interest.
Frequently Asked Questions
Digital marketing focuses on connecting people and brands through online channels. Professionals in this field use tools like search engines, social media, email, and digital ads to attract and engage customers, encourage purchases, and build brand loyalty.
E-commerce involves buying and selling goods or services online. It includes everything from designing an online store and writing product descriptions to managing orders, conducting market research, and analyzing performance data to improve the customer experience and drive sales.
Throughout the program, you will gain hands-on experience with industry-standard tools used by marketing and e-commerce professionals. Learn to create and manage campaigns with platforms like Canva, Constant Contact, Hootsuite, HubSpot, and Mailchimp. You will also explore social media strategy using platforms such as X (formerly Twitter), and develop e-commerce skills through Shopify. In addition, you will build expertise with Google tools including Google Ads and Google Analytics to measure performance and optimize results.
A digital marketer is able to use tools and strategies to help businesses attract and engage customers. Some of the most in-demand digital marketing skills are…
- Social media marketing
- Email marketing
- Advertising
- Marketing analytics and measurement
- Audience research
- Planning, creating, and publishing content
- Analyzing data
The different types of digital marketing include…
- Content marketing
- Search engine optimization
- Search engine marketing
- Affiliate marketing
- Email marketing
- Social media marketing
The Google Career Certificates offer a recommendation from the American Council on Education (ACE®) of 9 college credits for completing the Digital Marketing & E-commerce Certificate, the equivalent of 3 college courses at the bachelor’s degree level.
Thanks to Google’s support, you can enroll in the Professional Certificate for free through MySVA and start building your career today.